From 26 to 28 September, the Gostiny Dvor exhibition complex in Moscow will host the International Jewelry Show J-1. It will unite all segments of the Russian jewelry industry in one place, provide specialists from different countries with comfortable conditions for exchanging experience and allow guests to get acquainted with the current industry trends.
This year's program of events will include a brand fair, an educational congress, a professional competition and a workshop. The set of areas of work is designed to contribute to the development of the industry, to popularize the jewelry business and to promote the exhibition participants both in the B2B and B2C sectors.
Thus, within the framework of J-1, Moscow Jewelry Sunday will be held for the first time. This is an event aimed at actively involving the end consumer. Jewelry show, beauty corners, master classes on the selection of jewelry, autograph sessions, promotions and discounts will allow the visitor to plunge into the world of precious products and feel like an integral part of the event. At the same time, the organizers will create all the necessary conditions not only for retail, but also for wholesale: this year a department for work with buyers was created for this purpose.
Another novelty of the year will be the gallery of franchises. Franchisors will be able to demonstrate shop windows to the maximum interested circle of people, and franchisees will be able to familiarize themselves with a number of offers in one place.
The second most important area of J-1 will be the already recognized prestigious and status educational congress. A varied program of speeches by leading speakers of the industry and related industries will include both lectures that will be of interest to a wide audience, and discussions designed mainly for specialists, including craftsmen and designers.
People also are able to compete for awards at the “J-1 Jewelry and Applied Arts Competition”. The winners will be selected in 13 nominations, one of them - "Jewelry Creative" - was introduced only this year and is aimed at unleashing the potential of craftsmen and innovative designers who prefer unusual combinations of materials and unconventional forms.
Supporting young professionals is one of the main objectives of the competition. The organizers of J-1 set themselves the goal of increasing the image and popularity of such a profession as a jeweler, and for this reason, they added a new format to this year's program - a workshop. As part of the “J-1 Masters”, guests will be able to attend demo and master classes. One of the days will be devoted to gemology - the country's leading experts will talk about the nature of the stones grown, share relevant information and show in practice the most effective methods of processing raw materials.